Trust and Statistics

Trust – 78% of people believe companies must do more than just make money; they must positively impact society as well. And 77% feel a stronger emotional connection to Purpose-driven companies over traditional companies. And yet building trust in relationships and organisations is often mischaracterised as a soft skill primarily focused on creating warm and fuzzy relationships with employees. The reality is trust has hard, bottom-line benefits for organisations.

Recent Research about Trust

Recent research suggests, not only do people expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. 66% of people would switch from a product they typically buy, to a new product from a Purpose-driven company. And 68% of people are more willing to share content with their social networks over that of traditional companies.

In fact, companies that lead with Purpose will stand to build deeper trusting bonds with existing consumers, expand their consumer base and enlist those brand advocates to share the brand message.

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic

Living and leading with Purpose breads real trusting relationships. Trust built by living and leading with Purpose is the foundation of any successful, healthy and thriving relationship. Without it, leadership is doomed. Creativity is stifled, innovation grinds to a halt, and reasoned risk-taking is abandoned. Without it, your teams check in their hearts and minds at the door, leaving managers with staff who have quit mentally and emotionally but stayed on the payroll, sucking precious resources from the organisation.

Trust driven by Purpose simultaneously acts as the bonding agent that holds everything together and as the lubricant that keeps things moving smoothly. Stephen M.R. Covey, author of “Speed of Trust,” said that while high trust won’t necessarily rescue a poor strategy, low trust will almost always derail a good one.

Leadership can be a complex endeavor but it doesn’t have to be

People tend to make things more convoluted than they need to be. Go to and search for the word “leadership.” More than 180,000 entries will come up.

Some believe that to be a successful leader, they need to find the magical keys, take the right steps, follow the proper laws, figure out the dysfunctions, embrace the challenge, ascend the levels or discover the ancient wisdom. In other words, overcomplicate things. What if successful leadership isn’t really that complicated? What if it was a matter of finding, speaking and living your true Purpose?

Purpose is the missing link in building trust

When leaders find, speak and live their purpose they become believable. They act with integrity. As human beings, they are connected. They have a clear set of values they live by. They show concern for people, which when executed from a place of true Purpose trust flourishes. And they become more able, demonstrating their capacity and inspiring confidence in others.

When leaders find, speak and live their Purpose all things are possible. Energy, progress, productivity and ingenuity flourish. Commitment, engagement, loyalty and excellence become more than empty words in a company mission statement; they become reality.

How do I find, speak and live my purpose and build it into the business?

It starts with you. Using our Purpose-to-Impact Model you will:

  1. Discover your unique Purpose in your personal story and build a plan to live it.
  2. Realise the power your Purpose has for building the right kind of trust to lead, motivate, guide, influence and engage others.
  3. Build a strategy for speaking and living your Purpose fully and authentically, to build real trusting relationships.
  4. Find the answers to those what next questions for you personally.
  5. Have the impact you want and leave the legacy your heart desires.

It would be an oversimplification to state that trust is the only requirement for leadership success. Leadership is a complex recipe that requires many ingredients, but trust driven by Purpose is the must-have factor.

Finding, speaking and living your Purpose will ensure you have it.

Join the Purpose-to-Impact Facebook group to explore this further.